Jiffi is a product of T grupp AS (TG), a company with 16 years of track record in building and maintaining public transport infrastructure and IT products. Jiffi team has been fascinated about Be-in/Be-out ticketing concept for years and have considered this to be the next step in public transit payment systems.

Thanks to rapid evolution and availability of smartphones, they decided to experiment with the latest protocol of Bluetooth Smart 4.0 (also known as Bluetooth Low Energy) to try to make BiBo payment a reality. After two years of testing and trialling in Estonia, they are rolling the full scale solution out in city of Tartu, Estonia (100 000 citizens) in 2016.